Episode 125: What is a USP and should I have one?
Last time we looked at the question of if you needed a Personal Brand. This time we look at USPs.
In business our products and services have USPs or Unique Selling Propositions. Typically the talk about the main differences between us and our competition. When building a career, we should also think about creating USP for ourselves. This time we look at a simple seven step processes to create one.
Also, check out my blog on The 5 People to kick off your team– NOW!